Digital marketing
Digital marketing: Digital marketing has become an essential part of any business's marketing strategy in the modern age. It involves using digital channels such as search engines, social media, email, and other online platforms to promote a brand, product or service. Digital marketing provides a cost-effective way to reach a large audience, track and measure the success of campaigns, and engage with customers in real-time. Search Engine Optimization (SEO) is one of the most effective ways to increase a business's visibility in search engine results pages. By optimizing a website's content, structure, and keywords, businesses can improve their search engine ranking and attract more organic traffic to their website. Additionally, pay-per-click (PPC) advertising allows businesses to bid on keywords and display ads at the top of search engine results pages. Social media is another crucial digital marketing channel. With over 4 billion active social media users, busines...